FAO Schwarz, New York City’s most iconic toy store, announces the first-ever Jellycat Diner experience, in partnership with Jellycat London, designers of high quality fan-obsessed plush toys. Officially launching September 23, 2023, FAO Schwarz will transform to host the Jellycat Diner inside the famed 30 Rock store, where guests are invited to visit the custom counter and choose from a menu of quirky, diner-themed Jellycat plush. Fans of all ages will delight in the cheeky New York diner-inspired details, greeted by Jellycat servers to enhance the personalised shopping-meets-diner experience.