The rap legend Snoop Dogg, known for "Drop it like it's hot," has recently gained immense popularity on digital platforms. His unique laid-back attitude and charismatic lifestyle have captivated the younger generation. This "godfather" of rap is not only shining in the music industry but also extending his influence into various creative sectors.

Recently, Snoop and his golden partner Dr. Dre have teamed up again, not to produce a new rap track but to launch a premium gin named "Still G.I.N. By Dre and Snoop," which officially hit the UK market on March 27. This gin is another heavyweight entry into the spirits industry by the two music legends, following the great success of their pre-mixed cocktail "Gin & Juice By Dre and Snoop" last year. Notably, the name "Still G.I.N." is inspired by their classic hit "Still D.R.E.," continuing their tradition of infusing musical elements into their beverages.

"This is not just a liquor with our name on it. Like when we made Beats headphones, every detail from the gin's recipe, flavor, to packaging was crafted with our personal involvement," Dr. Dre described their new creation. Snoop Dogg added, "In the studio, when Dre and I were working on creating the best music, we were drinking gin, enjoying the moment. We were involved in the flavor evolution and alcohol content of this gin, and the result is just amazing!"

"Still G.I.N." features a modern citrus flavor as its main note, complemented by delicate floral and spice notes such as jasmine and coriander, leaving an unforgettable aromatic finish. This meticulously crafted gin uses copper pot distillation to ensure ultra-high-quality enjoyment with every sip. The product packaging is equally impressive, with a unique honeycomb-shaped 70cl bottle designed by Ini Archibong, offering high visual recognition and collectible value. To celebrate the launch of "Still G.I.N.," Dre and Snoop also produced a groundbreaking advertisement, utilizing cutting-edge AI technology to "merge" them with legendary artists Frank Sinatra and Sammy Davis Jr., presenting a perfect balance between classic and modern.

"Still G.I.N. By Dre and Snoop" is now available in the UK market with a suggested retail price of £38. It will be gradually stocked in bars and retailers nationwide this spring and can also be purchased directly through the official website www.dreandsnoop.com. For Hong Kong fans eager to experience this crossover masterpiece by the rap world's golden duo, they will have to wait for the day when the liquor is introduced to the local market!