In this city known as the "Cultural Desert", the birth of the Love Cinema has undoubtedly added a bright color to Macau's literary and artistic landscape. Speaking of Love Cinema, you may think that this is a theater dedicated to showing love movies, but this is not the case. Its name is mainly based on the location of the theater, which is in Love Alley next to the century-old Ruins of St. Paul's. With its unique independent film screening concept, Love Cinema has become a new place for local culture lovers.

The establishment of the Love Cinema aims to expose the Macau public to a more diverse range of film works, especially those independent films that are not commercial films. It not only plays various independent films, but is also committed to the preservation and promotion of local images, and provides multiple functions such as film book reading and exhibition, so that movie fans can enjoy a visual and spiritual feast here. You may have visited the cinema many times, but how much do you know about the little knowledge behind the screen and the history of Macau’s film industry? In addition to leading a tour of the cinema and arranging special screening sessions, Love Cinema Guide will also introduce film projection equipment and technology, allowing participants to gain a personal understanding of the Macao film industry, the development of Macao films and the operation of the cinema from multiple perspectives.