Those who have heard of the name "Cowboy" are believed to be at least from the post-80s generation. However, recently, "Cowboy" seems to have made a comeback, appearing in various places around the streets. First, in mid-March, the MTR collaborated with "Cowboy" to host the "Cowboy Accompanying You on a Journey to Recover Memories Creation Exhibition", which for the first time displayed the original manuscripts of the creator, Wang Sima, and invited over 20 local entertainers and artists to create different "Cowboy" styled dolls and artworks. Then, on March 23, the "Cowboy 3K Family Run 2025" was held at the Wan Chai Promenade, surprisingly inviting the rarely seen in public Yu Cheng to be the gun-starting guest. Each participant could also receive a Cowboy x Jan Lamb commemorative T-shirt, making the event extremely popular and successfully occupying major newspaper sections the next day.